Solutions

Sales & Marketing
PR & Strategic Communication 

For select foreign destinations and hotels, Atlantic Link performs all business development, marketing, sales, strategy and communication (including PR and lobbying) in Scandinavia, Finland and the Baltic’s. Our goal is simple – to increase international sales for our clients. Our means of reaching this goal are numerous. Through strong networks in Scandinavia, innovative thinking, and more than 20 years of experience in the industry, Atlantic Link provides the strategy, tools and knowledge needed to increase international sales. Whereas the majority of our competitors focus mainly on either PR and communication or sales and trade activities, we have the necessary expertise and experience to combine both.

Our forces

• Strong network within the industry
  Networking and partnerships become increasingly important in achieving new and higher goals. We believe that we have the best network in the Nordic region – and we are not afraid to use it. With an emphasis on synergy and results, our network consists of partners involved in the travel trade, the press (both trade media and general daily press), and decision makers on various levels. We make strictly professional use of our network, with a specific focus on the value of long term relationships.

• Strategic communication and innovative thinking
  Communication involves much more than just words. Feelings, experience, behaviour, dreams, relationships; all these can affect our manner of communication. We employ tailored PR and communication strategies to clearly, concisely and persuasively present our clients’ ideas, products and visions. We believe that time has caught up with traditional advertising. It has been largely replaced by editorials that provide a more credible exposure, incomparable to ads, both in price and in impact. At Atlantic Link, we aim to promote our clients in innovative ways, through partnerships, experience economy, online marketing, social media, events and e-business, keeping a constant eye on emerging trends and new opportunities.

• Knowledge and competences
  At Atlantic Link, we possess a wide spectrum of competences and knowhow. Whilst networking is important, so is recognizing the strengths and competences within one’s company. Our employees all possess individual competences in each of their fields, such as business development, public relations and communication, e-marketing, sales and hands-on marketing, strategy and analytical knowledge. Instead of focusing on one thing or the other, we strive to combine public relations with sales and marketing, thereby reaching and extending the goals and ambitions of our clients. We have proven that the combined expertise of our staff creates synergy and results, and we are continuously developing and extending the expertise of our team. 

• Overall approach and concrete solutions
  Our work is result-orientated and whole-hearted, in everything we do. We already cover both the MICE, leisure and corporate segments, and we are ready to trace new markets and opportunities. Furthermore, we know how to target them. Through our well developed databases, our analyses and our many contacts throughout the industry, we undauntedly approach new segments and markets. And we are confident that we do so with the outmost success. From preliminary analyses and in-depth research to overall strategy and planning, we continuously assess and evaluate each step of the process. This helps us improve, which, in turn, helps you improve. We want our strategies and visions to be more than just words and illusions – they must be alive and perceivable. Our mission is to show ROI and increase revenue for your investment in our region.

Within the company, Atlantic Link possesses a wide spectrum of knowledge, competences and experience. With two divisions, marketing & Sales and PR & communication working both together and individually, Atlantic Link’s solutions create synergy, credibility and visibility.  By keeping a constant eye on emerging trends and new opportunities, and by combining a number of aspects, such as business development, strategic communication, partnership marketing and analytical knowledge, we create noticeable results.To receive further information or a list of our services please send an email to kgn@atlanticlink.net.